As a freelance designer, I worked with a team on בוחרים.ות ח"כם, an interactive voter guide created for Ynet, one of Israel's most visited news sites and the online arm of Yedioth Ahronoth, founded in 1939. My role covered the branding, the concept, the UX/UI and the web design. Created for the 26th Knesset elections, the platform lets readers explore the competing lists and 215 candidate profiles, compare parties side by side, and see how the next Knesset could look. The design runs on a deep navy to royal blue palette, a right-to-left Hebrew layout, and a clean card system, with a red accent that echoes the Ynet brand. A homepage banner and a dedicated hero tagline, "Get to know the MKs behind the list", promote the tool from the main Ynet front page.
The Challenge
Israel votes on closed party lists, so most voters know the party leader but little about the people who will actually sit in the Knesset. Ynet needed to turn dense political data, covering 14 competing lists, hundreds of candidates, demographics, professional and military background, and education, into something a general news audience could scan in minutes, share, and trust. Working within the project team, I developed the concept and design approach to solve this. The interface had to stay neutral and clear for every party, work in right-to-left Hebrew, and make heavy comparison tools feel simple on a first visit.
Deliverables
Focus Areas
Business Impact
Working together with the project team, delivered a complete election hub that gives Ynet readers one place to browse every list, search candidates by tags such as new faces, women, military service or legal training, and compare parties on gender, age, experience and background. Quiz-style "Get to know" tools, a district map and a 120-seat Knesset visualisation turn raw data into a story readers can explore and share, backed by a consistent blue visual identity that is promoted directly from the Ynet homepage.
Project Images










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