RLX: Headphones Branding & Packaging

Complete brand identity and retail packaging system for RLX, a Bluetooth headphones brand built around a diamond-mark logo and a bold black-and-white visual language. The project spans the full identity: primary logo in light and dark variants, standalone diamond icon mark, typography system using EXO Extra Bold and Ubuntu Regular, and a retail packaging suite for the RLX-HO510 Bluetooth Stereo Headset across six product colorways. Every touchpoint from billboard advertising to branded merchandise carries the same uncompromising monochrome identity, with each product color variant given its own matching retail box.

The Challenge

Consumer electronics is a category where most mid-range headphone brands either chase premium cues they cannot sustain or default to generic tech aesthetics. RLX needed a brand that stood apart: bold enough to hold its own on shelf next to established names, versatile enough to span a multi-color product range without fracturing the identity, and premium enough to justify the product. The challenge was building a visual system from scratch that made a single diamond mark and three letters feel like a real brand worth wearing in public.