A.N. Kochav B'Tzira: Real Estate Landing Page
High-converting presale landing page for A.N. Kochav B'Tzira, a boutique real estate developer in Haifa, Israel. The page promotes two premium residential projects at exclusive presale pricing: HaYena 17 in Carmel Center, offering 3-6 room apartments, garden units, and a penthouse with panoramic sea views from 1,950,000 NIS; and Galboa 8 in Neve Shaanan, featuring 6-room apartments and a penthouse terrace from 2,690,000 NIS. The design leans into dark luxury, with a deep black canvas, angular gold geometric accents, and architectural renders placed alongside aspirational lifestyle imagery to position the developments as elite addresses in the city's most sought-after neighborhoods.
The Challenge
Presale real estate requires buyers to commit before construction is complete, meaning the design carries the entire sales argument. Prospective buyers need to feel the premium quality of a property they cannot yet walk through, while being convinced that acting early is the right financial decision. The landing page had to compress a complex multi-unit offering, two separate developments with distinct locations and price points, into a single scrollable experience that built desire, established credibility, and drove direct enquiry, all in the Hebrew market where trust and local reputation are decisive.
Deliverables
- Presale Landing Page Design (Full-Width, Hebrew RTL)
- Hero Section: Lifestyle Imagery & Presale Pricing Banner
- HaYena 17 Property Section: Carmel Center, Architectural Renders, Feature List
- Galboa 8 Property Section: Neve Shaanan, Architectural Renders, Feature List
- Lead Capture Form (Name, Phone, Email)
- Phone CTA Integration (072-3317438)
- Luxury Design System: Black, Gold & Geometric Accents
Focus Areas
Business Impact
Delivered a full presale landing page that turns architectural renders into desire, compressing two premium Haifa developments into a single high-impact page. The dark luxury aesthetic, gold geometric framing, and direct lead capture form positioned A.N. Kochav B'Tzira as a credible premium developer and drove direct enquiries at the critical early sales phase.
Project Images
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