eyeSight / Cipia: Marketing & Trade Show Suite

A long-running marketing and trade show partnership with eyeSight Technologies (now Cipia), the Israeli computer vision pioneer behind the singlecue gesture control device and, later, the Driver Sense and Cabin Sense automotive AI platforms. Work spanned the full arc of the company's commercial evolution: consumer product marketing for singlecue Gen2, including product renders, landing page design, rollup banners, a bilingual product brochure, and seasonal digital promotions; corporate identity assets including business cards for the US leadership team; Chinese market materials produced for the Kuang-Chi strategic partnership; and a complete B2B trade show suite under both the eyeSight and Cipia brands, encompassing large-format exhibition backdrops, flanking rollup banners, full booth 3D renders, and trade magazine advertising.

The Challenge

eyeSight operated across two fundamentally different market contexts at once. On the consumer side, singlecue needed warm, lifestyle-driven marketing that made gesture-controlled smart home tech feel intuitive and desirable to everyday buyers. On the B2B side, the automotive sensing platform needed to project engineering credibility and safety authority to global OEMs, fleet operators, and regulatory bodies at international trade shows. The challenge was not just making materials for each audience, it was maintaining a coherent brand identity across a company that was simultaneously a consumer gadget maker, an automotive AI supplier, and a global licensing partner, all while preparing for a full corporate rebrand from eyeSight to Cipia.