Menu design for Chivito, an Israeli restaurant serving South American cuisine. Built around the "Kill the Beast" creative concept, the design blends dark, cinematic aesthetics with vibrant South American cultural patterns across two formats: a full A4 page menu and a slim double-sided card.
The Challenge
A restaurant menu is a primary sales tool: it needs to do more than list items and prices. Chivito needed a menu that felt like an extension of the experience: bold, culturally rich, and immediately memorable. A standard layout would undercut the brand's personality and fail to communicate the unique South American energy the restaurant was built on.
Deliverables
Focus Areas
Business Impact
Delivered two menu formats that turn every table interaction into a brand moment: bold, culturally authentic, and built to match the restaurant's high-energy concept.
Project Images
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